We chose to go above and beyond with our guide by actually providing a commercial for all of our wedding professionals. Women watch more video than men! It only makes sense that we provide a video of your business for them to watch. 90% of people change the channel when a commercial comes on for either TV or radio. Think about it, how many channels do you have as a “back up” channel the moment a commercial comes on?
Well it turns out that the only time that people actually watch a commercial is when they go to a website to get more information. If the video is good enough people will watch it over again and pass the link on to friends. In fact it turns out that people will turn to You Tube to try to find even more video on the business that they are searching for. So it pays to have a commercial, but not the the standard 30-60sec that you get on TV or radio, you need to have something that is 3-5min to give the kind of information that the client is looking for.
We had clients who looked at video that was 30 & 60 seconds long. We had up to 40 videos for them to view, and after they were done watching them we asked them basic questions about what they liked & didn’t like. The overwhelming majority of our brides liked the video, but said it was not enough information. They said they wanted to watch something that explained everything they wanted to know in 5min or less, but it had to be full of the information that they wanted. If it was too boring, or not informational enough they would just click on something else. This makes sense because when a vendor watches a commercial they are not trying to extract information, they are just watching. If you are a bride who is looking for the information, you will pay very close attention to that video, and play it again if there was something that you wanted to double check.
This might be radical thinking, but when you stop and think about yourself, what do you prefer? I know I look for video, so does my wife, friends, and family, but only when I am looking for the info. I will spend extra time looking for video, or watching video if it has the information that I’m looking for.
Please check out our first commercial of Holland Studios: