The Wedding Experience is going to try and beat a record for the wedding industry right here locally in Portland Oregon. One of the biggest problems that both the bride and the vendor complain about is getting the groom there to the event. Guys hate wedding expos and wedding shows, and the ones that do show up are dragged there by their fiance, and want to leave ASAP. The few grooms that are at shows typically walk around staring at the floor and ceiling and hoping that there will be alcohol.
How do you get a guy to come to a wedding expo/show? DON’T DO A SHOW/EXPO! Put on a real wedding so they can see, taste, smell, and touch what would be at there wedding, and see it set up too! You give a guy what he wants: food, alcohol, Blazer tickets, cigars, money clips, and give him 50% on hotel rooms. The point is you need to cater to the guy, not just the bride!
Look what Simon Blanco had to say about your typical groom here in Portland:
I recently sat down with a groom planning his wedding. He was inquiring about DJ services, and he ended up hiring me. When we were finishing our conversation he asked where to find a good resource for other wedding vendors. I asked him if he wanted to go to a wedding expo and find vendors there?
Oh F*@# no! I would never go to one of those things.
OK, well how about going to an event and not a show or expo? What about a luxurious mock wedding at the Benson where you get to eat a 4 course meal, have unlimited beer/wine, see a huge local act, have an opportunity to win Blazer tickets, cigars, a money clip, and get a chance to win the Presidential Suite that night!
Wait, when is that? I want to check it out!
Getting 50% male attendance:
Marketing to males is one thing that the Wedding Experience is going do different that other shows have just missed out on. By doing this and by also offering prizes that are male oriented they are hoping to get a 50% male attendance. These males would want to be at the event, and would most likely stay the entire 5hrs. Even brides admit that if they go to a show or expo that is 5hrs long, they only stay for no more than about an hour. The Wedding Experience plans on getting both the bride and the groom to the event, and get them both to stay the full 5hrs. With a response like the client above it looks like the producers of the show will meet their quota!